2026 Sponsorship Opportunities
Go Beyond Exposure. Build Influence.
The CMA is where the channel’s top marketers connect, learn, and grow. Partner with us to put your brand at the center of the conversations shaping the future.
Why Sponsor CMA?
Most associations cast a wide net. We don’t.
We’re a
boutique community of channel marketers—from VPs and CMOs to directors and managers—who come together to share what’s working now.
Sponsors don’t just get a logo placement. You get access to the people shaping budgets, programs, and buying decisions across the channel.
800+
Active members & growing
14,000+
Email Reach
73%
73% are decision makers (director-level and above)
What Our Sponsors Say
"The CMA Summit connects us with the exact right people in the channel making marketing decisions. We definitely found our people here."
Khali Henderson, Chief Content Officer, BuzzTheory
"What’s different about CMA Summit is the size and the format—it’s intimate, with really focused content for a very particular audience."
Katie Merill, CEO of B-Lynk
"This is absolutely the perfect place for us—the exact demographic we serve. Everybody here is focused on partner marketing."
Kristine Stewart, Senior Partner Evangelist, Spur Reply
"Sponsoring CMA was a no-brainer. It’s the only place that’s truly 100% focused on channel marketing."
Kevin Hospodar, Head of Marketing & Demand, Mindmatrix
"We decided to sponsor CMA because it’s a great community of channel marketers in all different roles, looking for new ideas and innovative technology."
Cassandra Gholston, CEO of PartnerTap
"The first event actually that is totally dedicated for channel marketing."
Daniel Nissan, CEO of StructuredWeb
Why Sponsor CMA?
AI Essentials for Channel Teams
This is a hands-on training for teams who need to use AI in their work—right now.
Who it’s for:
Channel professionals, partner marketers, sales and enablement teams, field marketers, and anyone who needs to market
to and
through partners better, faster, and smarter.
What’s included:
- 4-hour live, instructor-led workshop (virtual or in-person)
- Pre-training AI Readiness Assessment
- CMA AI Essentials Certification
- Copy of the 30 Days with AI Channel Marketing (or Channel Sales) edition
Ongoing access to:
→ CMA AI Essentials on-demand course
→ Private peer discussion group
→ Live monthly “Ask Me Anything” sessions
→ Templates, tools, and prompt packs
Built for your tools
Using Microsoft Copilot, ChatGPT, Gemini, or another AI platform? We tailor the training to what your team already uses—so it sticks.
Minimum 10 participants. No max. We scale with you.
AI Strategy Training for
Channel Leaders
Lead with clarity. Build your playbook. Make AI your advantage.
84% of organizations have no strategy to educate their leaders about AI. That ends here.
Built for:
CMOs, VPs, Directors, and senior channel professionals who are responsible for setting the direction—not just following trends.
You’ll walk away with:
- Your AI Strategy Playbook
- Access to our AI Strategic Readiness Assessment
- Custom frameworks for partner programs, content ops, and sales enablement
- Leadership-ready talking points and tools for board-level conversations
- CMA Executive AI Certification
Whether you book the session live or bring CMA in to speak at your next SKO, sales kickoff, or team summit—we’ll give your leaders the strategy edge they’re missing.
Why Our AI Training Is Different
We teach application, not theory!
Every session is built for the unique way we work in the channel, not generic, marketing, sales leadership.
Every framework is created by channel experts, not random tech speakers.
And every participant walks away with use cases they can use immediately.
You don’t need another tool
You need the skills, strategy, and confidence to
use the ones you already have.