Join the Community

Choose Your Membership

Three plans for channel marketers. Start free, connect with Essential, or go Pro for monthly AI & Leadership Labs and unlimited channelGTM AI.

Try Pro free for 30 days. Every new member gets a full month of Pro on us.

Free

Look around. Meet the community.
$0 /forever

Curious about who we are and what we offer? Start with limited access and upgrade anytime.

  • News & updates
  • Open to Work area: hiring, or looking to be found for your next role
  • Job board
  • Introductions
Join Free

Essential

Connect. Engage. Grow.
$297 /year
Save $51 vs. monthly

Plug into the CMA community and connect with peers to collaborate, share best practices and generate new opportunities.

  • Access to core community channels
  • Limited access to channelGTM, the AI assistant built for channel pros
  • Invitations to in-person chapter meetings and forums
  • Access to open virtual sessions
  • Quarterly Power Circles™ focused on peer best practices
Select Plan
Most Popular

Pro

Build. Launch. Lead.
$797 /year
Save $151 vs. monthly

For channel marketers focused on execution and driving more revenue through partners.

  • Everything in Essential, plus:
  • AI & Leadership Labs every month, included ($197 value each)
  • Unlimited channelGTM AI, trained for the channel
  • All community channels, including private strategy channels and the Peer Pod
  • Complete resource library: playbooks, templates and frameworks
  • Invitation-only working sessions and advanced programming
  • Vetted peer network and Mentor Network
  • Speaking and visibility opportunities
Includes 30 days of Pro, free
Start 30 Days Free

Consultant

For channel consultants
$997 /year
  • Community access, where members can ask you questions
  • Consultant Corner to ask questions and share best practices
  • Monthly newsletter
  • Discount tickets to events
  • 1 dedicated webinar per year
  • Apply for speaking slots at virtual and local events
  • Add your research to the resource library
Reach out to us info@channelmarketingassociation.com

Membership that pays for itself.

Membership is how channel marketers learn faster, launch faster and stop guessing.

Build

Leave every lab with something you can use.

AI & Leadership Labs are $197 each for non-members. Attend one and Pro has paid for itself.

Answers

Ask channelGTM, get channel answers.

It understands MDF, through-partner campaigns and partner programs. Hours back on your next campaign.

Peers

Learn from marketers who've done it.

Playbooks, templates and honest feedback from people running real programs. One avoided mistake covers the cost.

Want to apply as a team?

CMA corporate memberships give your whole channel marketing team access to the community, AI & Leadership Labs and channelGTM, with discounts based on team size.

Reach out to us info@channelmarketingassociation.com

Common Questions

Who is CMA for?

Marketers at suppliers, technology solutions brokerages and distributors who run or support channel and partner marketing, at companies of every size.

How do I join?

Choose your plan, register, and complete payment if you picked a paid plan. You'll then get access to the CMA Slack channels for your level.

What are AI & Leadership Labs?

Live, hands-on monthly sessions. AI Labs teach you to build real AI workflows for channel marketing, and Leadership Labs grow your skills as a channel leader. They're included in Pro. Everyone else pays $197 per lab.

Can I try Pro before I pay?

Yes. Every new member gets 30 days of Pro free, so you can try the Labs, channelGTM and the full community before you decide.

What is channelGTM?

CMA's AI assistant trained for the channel. Think ChatGPT, but built for channel marketing. Essential members get limited access and Pro members get unlimited access.

Can I upgrade or cancel?

Yes. You can move up a level anytime. Contact us if you need to change or cancel.

Stop solving channel marketing alone.

Get the community, the AI tools and the AI & Leadership Labs that help you build stronger partner programs and grow your career.

Choose Your Plan Questions? Email us at info@channelmarketingassociation.com