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CMA Flips "Pay to Play" Awards on Its Head With New "Play to Pay" Giving Initiative with Tech4Change
Channel Marketing Association Opens Nominations for 2025 Channel Marketing Excellence Awards

This week’s video dishes three conversion boosters: Problem-Solution storytelling 50-word proof points One crystal-clear CTA We even turned a one-pager into a LinkedIn ad and landed three hot leads—Paid meets Owned! Join CMA now to watch the replay of the webinar: https://www.channelmarketingassociation.com/WhyJoin

Our May 22 masterclass with Gini Dietrich—yes, the Spin Sucks legend—just wrapped, and it was a powerhouse session on how each PESO quadrant fuels real channel growth. ▶️ Watch the replay inside the CMA Community to catch the strategies you missed—and download your 30-day PESO checklist to start putting it all into action today. We covered common weak spots across all four quadrants. Curious where your gaps are?






