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This week’s video dishes three conversion boosters: Problem-Solution storytelling 50-word proof points One crystal-clear CTA We even turned a one-pager into a LinkedIn ad and landed three hot leads—Paid meets Owned! Join CMA now to watch the replay of the webinar: https://www.channelmarketingassociation.com/WhyJoin

Our May 22 masterclass with Gini Dietrich—yes, the Spin Sucks legend—just wrapped, and it was a powerhouse session on how each PESO quadrant fuels real channel growth. ▶️ Watch the replay inside the CMA Community to catch the strategies you missed—and download your 30-day PESO checklist to start putting it all into action today. We covered common weak spots across all four quadrants. Curious where your gaps are?

Truth bomb: Partners won’t rewrite your brochure. In this week’s vid, we break down three ways to hand them instant gold: 1️⃣ Editable Canva templates 2️⃣ Elevator-worthy ROI sound bites 3️⃣ Easy personalization hooks These live in the Shared + Owned zones of PESO—exactly what we’ll deep-dive with Gini Dietrich on May 22. Register here .

Content Matters—all May long! Great channel marketing isn’t a 30-page PDF—it’s snackable, share-ready magic that keeps partners and customers talking when you’re not in the room. Kathryn Rose ⭐ and Amy Bailey just dropped a quick video to kick things off. Check it out, then block May 22 for our live webinar with Gini Dietrich on mastering the PESO model.

Visionary Leader Recognized for Her Pivotal Role in Shaping the Channel Marketing Community and Inspiring a Generation of Channel Marketers

Week 4: The CMA Summit is Almost Here!

Week 3: CMA Summit 2025 Speaker & Roundtables Highlight