Partners are changing, and you need to change with them. But how? Uncover the secrets to driving sales and partner motivation in our session on the latest innovations in channel incentive programs. Learn how to craft compelling incentives that align with your business goals and spur your partners to greater heights. This session is perfect for those looking to refresh their incentive strategies with creative, impactful, and trendsetting ideas.

In this session, we will discuss the strategies for empowering your channel partners through training and enablement. Discover how educational resources, advanced technology tools, and robust support systems can significantly improve partner performance and engagement. This session is ideal for those seeking to elevate their partner training programs and drive greater success in their channel marketing efforts.

Step into the heart of collaboration at our panel session, where partners candidly share their insights on supplier partner portals, programs, incentives, and MDF. This groundbreaking discussion aims to bridge gaps, illuminate the partner perspective, and foster mutual growth. Join us for a unique opportunity to hear directly from partners, understand their challenges and expectations, and redefine how we collaborate for success in the channel ecosystem.

Embark on a journey to the top of the corporate ladder in our enlightening session designed for channel marketers with their sights set on leadership roles. Whether you aspire to become a CMO, CEO, or Channel Chief, this session will guide you through the essential steps, skills, and strategic decisions necessary to reach these coveted positions. Gain insights from industry leaders on navigating the complexities of career advancement, understanding the pivotal experiences that shape successful leaders, and crafting a personal roadmap to achieve your professional aspirations. This interactive discussion is your opportunity to visualize and plan your path to leadership, providing practical advice and inspiring stories to fuel your ascent.

Discover strategies for attracting and retaining top talent in this essential executive session. Learn how to build a compelling employer brand and create a workplace culture that nurtures and sustains high-performing professionals. This concise, impactful discussion will equip you with practical insights to transform your HR approach in the competitive talent landscape.

Does it seem like everything in marketing is changing? Chalk it up to the 5 Disruptors (5 Ds) of the Marketing Apocalypse:

• Displacement of Search
• Death of Third-Party Cookies
• Deluge of AI-Generated Content
• Dark Social 
• Disjointed Pipelines 

All hope is not lost!  In this session, we’ll cover the impact of the 5 Ds and reveal the 5 Antidotes (Yes, it’s 5As — marketers can’t resist mnemonics! You know who you are!) that will help future-proof your to- and through-channel go-to-market strategies to generate and retain revenue. 

As we embark on the final day of the CMA Summit, let's build on the momentum of Day 2's incredible sessions, where partners revealed invaluable insights, CMOs mapped the routes to marketing zeniths, and leaders discussed the art of talent retention amidst the digital marketing evolution. Today, we harness the collective wisdom to shape a future where channel marketers lead with innovation and drive the next wave of transformative success.

Have you fully documented all the tools you and your team are using? Have you documented your technology skill proficiency?

In this session, Anita Brearton will cover why answering yes to these questions is fundamental to success in your current role and as you progress in your career. We will introduce you to CabinetM, an innovative, easy-to-use tool for managing your tech stack and tech skills.

Details:

Duration: 45 minutes, including a Q&A segment.

Special Note: Attendees are encouraged to bring their laptops for a hands-on experience. 

Before the session, please sign up for a free CabinetM account to maximize your learning opportunities.

Step into the arena for the age-old debate between sales and marketing rages on with no holds barred. Witness as sales leaders challenge the quality of marketing leads while marketers defend their corner with claims of neglected follow-ups and underutilized resources. This session promises to be a no-punches-pulled dialogue aimed at unearthing common ground and forging a victorious alliance in the quest for customer conversion.

Join the conversation at the CMA Summit for a deep dive into the world of Lead Attribution—defining MQLs (Marketing Qualified Leads), MQAs (Marketing Qualified Accounts), and SQLs (Sales Qualified Leads). This session is a collaborative effort to reach a consensus on these crucial terms, ensuring you can return to your company with a clear and unified understanding. Engage with industry peers to sharpen your knowledge and standardize your approach to lead qualification, enhancing alignment across your marketing and sales teams.

Cap off the CMA Summit with insights from Barb Goworowskii, who will deliver a riveting keynote on the art of managing up. Barb will synthesize the summit's learnings and provide a strategic action plan for what comes next. Don't miss this chance to gain expert guidance on elevating your influence and implementing new strategies within your organization.