Train Your Team

Build the Skills to Win with AI

AI isn’t coming — it’s here.

The teams who know how to use it are winning — most aren’t.

We fix that.

Train your team to market smarter, work faster, and lead the change.

Choose Your Team’s AI Training

Custom

Bring CMA experts in to train your team live (virtually or in person).

We’ll tailor every session to your tools, goals, and partner ecosystem — so your people learn exactly what they need to perform better, faster, and smarter.

Self-Serve

Prefer to learn on your own schedule? Our on-demand AI Essentials certification gives individuals the same practical frameworks and channel-specific use cases — with flexible access anytime, anywhere.

AI Essentials for Channel Teams

This is a hands-on training for teams who need to use AI in their work—right now.

Who it’s for:
Channel professionals, partner marketers, sales and enablement teams, field marketers, and anyone who needs to market to and through partners better, faster, and smarter.


What’s included:


  • 4-hour live, instructor-led workshop (virtual or in-person)
  • Pre-training AI Readiness Assessment
  • CMA AI Essentials Certification
  • Copy of the 30 Days with AI Channel Marketing (or Channel Sales) edition



Ongoing access to:

→ CMA AI Essentials on-demand course
→ Private peer discussion group
→ Live monthly “Ask Me Anything” sessions
→ Templates, tools, and prompt packs


Built for your tools

Using Microsoft Copilot, ChatGPT, Gemini, or another AI platform? We tailor the training to what your team already uses—so it sticks.


Minimum 10 participants. No max. We scale with you.


Schedule a Discovery Call

AI Strategy Training for Channel Leaders

Lead with clarity. Build your playbook. Make AI your advantage.

84% of organizations have no strategy to educate their leaders about AI. That ends here.


Built for:
CMOs, VPs, Directors, and senior channel professionals who are responsible for setting the direction—not just following trends.


You’ll walk away with:

  • Your AI Strategy Playbook
  • Access to our AI Strategic Readiness Assessment
  • Custom frameworks for partner programs, content ops, and sales enablement
  • Leadership-ready talking points and tools for board-level conversations
  • CMA Executive AI Certification



Whether you book the session live or bring CMA in to speak at your next SKO, sales kickoff, or team summit—we’ll give your leaders the strategy edge they’re missing.

Schedule a Discovery Call

AI Essentials for Channel Marketers (Self-Serve/On-Demand Training)

Work smarter. Scale faster. Show ROI—without adding headcount.

Channel marketers are being asked to do more with less — less time, less staff, and tighter budgets.

This on-demand certification course gives you a practical, step-by-step system to start using AI in your job right away.


You’ll learn how to:

  • Automate partner newsletters and enablement content
  • Create co-marketing proposals and assets in minutes
  • Build sales tools like battlecards and scripts
  • Generate blog posts, social content, and landing pages
  • Summarize MDF and QBR reports instantly
  • Use AI securely and responsibly



You’ll walk away with:

✔️ CMA AI Essentials for Channel Marketers (Level 1) Certification

✔️ Prompt packs, templates, and worksheets for everyday use

✔️ Bonus: Microsoft Copilot Mini-Course for Outlook, Excel & PowerPoint

✔️ Bonus: The Common Sense Guide to AI Adoption digital book

Why teams love this on demand-course:

It’s flexible, fast, and built for real-world channel work. No theory. No fluff. Just actionable training that delivers immediate ROI.


Schedule a Discovery Call

AI Strategy Training for Partners

Help your partners market and sell smarter

Your partners are your biggest growth lever — but most lack time, expertise, or resources to build consistent, scalable marketing programs.

Research estimates that less than 40% of channel partners have a full-time marketing resource — and that gap is exactly where AI makes the difference.


We train partners to:

  • Create high-performing campaigns in less time
  • Personalize outreach for every customer segment
  • Automate reporting, content, and co-marketing assets
  • Scale enablement and demand generation without adding headcount


What’s included:

✔️ Ready-to-use prompts and tools for every category.

✔️ Clear, actionable video instructions to implement AI into everyday tasks.

✔️ Resources customized for partners to deliver immediate, tangible results.

Partner outcomes:

  • Higher ROI on MDF and co-marketing campaigns
  • Stronger sales alignment and content reuse
  • Faster go-to-market execution


Built for your ecosystem
Each training session is tailored to your partner programs, messaging, and tools — so the training delivers immediate, measurable impact.


Schedule a Discovery Call

Why Our AI Training Is Different

We teach application, not theory!

Every session is built for the unique way we work in the channel, not generic, marketing, sales leadership.

Every framework is created by channel experts, not random tech speakers.

And every participant walks away with use cases they can use immediately.



You don’t need another tool

You need the skills, strategy, and confidence to use the ones you already have.

Schedule a Discovery Call