State of the Channel
Marketing Report 2025
Are you a CMA member?
Paid members will receive full access to the report, including complete analysis and commentary. The final version will be released shortly inside the community.
Not a member?
You can still receive the
Executive Summary, highlighting the most important findings and trends from this year’s research. Please join the waitlist below
About the Report
The
2025 State of Channel Marketing Report examines how channel marketing leaders are navigating an increasingly constrained and closely scrutinized environment.
Built from survey data and qualitative input from experienced professionals across the channel ecosystem, the report explores how teams are approaching:
- Budget allocation and justification
- Partner engagement and enablement
- Measurement, events, and technology decisions
Rather than surface-level trends, the report highlights the underlying shifts shaping channel marketing strategy as teams head into 2026—helping leaders pressure-test assumptions, spot early signals of change, and understand the tradeoffs their peers are already making.
Want the full report?
Join the Channel Marketing Association as a Paid Member.