2025 State of Channel Marketing Report
What Channel Leaders Are Actually Doing—And What’s Next
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About the Report
The 2025 State of Channel Marketing Report examines how channel marketing leaders are navigating an increasingly constrained and scrutinized environment. Built from survey data and qualitative input from experienced professionals across the channel ecosystem, the report explores how teams are thinking about budgets, partner strategies, measurement, events, and technology as expectations continue to rise.
Rather than offering surface-level trends, the report surfaces the underlying shifts shaping channel marketing decisions heading into 2026. It’s designed to help channel leaders pressure-test their assumptions, spot early signals of change, and better understand the strategic tradeoffs their peers are making—before those shifts become obvious to the broader market.
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Join the Channel Marketing Association as a Paid Member.