Tuesday, April 13
Break Ground
Welcome lunch, then an afternoon on the main stage built for both audiences.
- Registration opens
- Welcome lunch
- Main stage, City Hall
- Break & expo hours
- The Block Party
- Dinner on your own
CMA + CSA present the Global Channel Growth Summit 2027
Channel Town: Grow Here
Where channel marketing and sales grow the same number.
Three days. One town. Every neighborhood of the channel.
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April 13–15, 2027 Tuesday–Thursday
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Renaissance Dallas Addison Addison, Texas
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400 attendees From the channel sales and channel marketing community
One Event, One Number
For three days, channel marketing and channel sales stop operating as separate functions and start operating as neighbors—inside a full takeover of the Renaissance Dallas Addison, built as a town.
You'll share the main stage, the tables, and the plan. You'll leave with a 90-day plan and the number you're going to move.
400 attendees
From the channel sales and channel marketing community
3 days
Break Ground, Tend, and Harvest
“We grow faster because we grow next to each other.” The Channel Town promise
Break Ground, Tend, Harvest
Every day of the summit has one job. Here's the shape of the three days.
Wednesday, April 14
Tend
Main stage, Power Circles, and coaching, then breakouts all afternoon and The Parade at night.
- Main stage
- Power Circles & Coaching Café
- Lunch
- Breakout Sessions on Sales, Marketing, and Partner Tech
- Reception
- The Parade
Thursday, April 15
Harvest
Partner Tech Live, the case study showcase, and the session where you build your plan.
- Welcome
- Partner Tech Live
- Case study showcase
- A Plan & a Number
- Closing
- Closing lunch
All times Central. Agenda is subject to change; full session details are coming soon.
Welcome to Channel Town
We're taking over the entire ballroom level. Every space has a name and a purpose, so you always know where the conversation is.
City Hall
Crystal Ballroom I–V
The main stage, and the heart of town. Every general session is built for marketing and sales in the same room.
- Tuesday Opening main stage, 1:00–5:00
- Wednesday Morning main stage
- Thursday Partner Tech Live, the case study showcase, and A Plan & a Number
Farmer's Market
Crystal Ballroom VI–VIII
Breakfast, lunch, and Power Circles.
Town Square
Crystal Foyer
The partner expo, with The Stoop at its center.
The Neighborhoods
Four breakout rooms
Breakouts hosted by CSA and CMA and include conversations around sales, marketing, and partner tech.
The Estates
Four sponsor rooms
Private rooms hosted by our sponsors.
Main Street
West and center foyer
Video interviews, networking between sessions, and The Block Party on Tuesday evening.
The Porch
East end of the foyer
The Coaching Café. Book a 30-minute, one-on-one session with a coach.
How the Work Gets Done
Less sitting and listening, more working side by side. These formats are the backbone of the three days.
Power Circles
Wednesday morning, Farmer's Market
Small-group peer roundtables with marketing and sales at the same table. Two 45-minute blocks, so you can join two conversations.
Coaching Café
Wednesday morning, The Porch
Pre-book a 30-minute, one-on-one session with a coach and bring your toughest channel problem.
Partner Tech Live
Thursday morning, City Hall
Technology partners get six to eight minutes each on one customer problem, what changed, and the number it moved. No feature lists and no live demos—just results for marketing and sales.
A Plan & a Number
Thursday morning, City Hall
The closing working session. Using everything from the three days, you'll build a 90-day plan and commit to the number you're going to move.
Two Associations, One Town
The Global Channel Growth Summit is presented jointly by the Channel Marketing Association and the Channel Sales Association.
1,100 members
Channel Marketing Association
The community built for channel marketers to share best practices, collaborate, and grow their careers.
900 members
Channel Sales Association
The community for the channel sales leaders who build, manage, and grow partner revenue.
You'll Be in Good Company
Our members come from some of the most recognized names in the channel.
Set Up Shop in Channel Town
Sponsors don't just get a booth. They get a place in town, in front of 400 attendees from the channel sales and channel marketing community who came to build a plan.
Request the 2027 Sponsorship Prospectus for packages, add-ons, and pricing.
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Town Square expo A booth in the partner expo, where every attendee passes between sessions.
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The Estates A private room for meetings, briefings, and demos, for the full event or in three-hour blocks.
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Partner Tech Live A moderated main-stage slot to show the number your technology moved.
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Experiences Put your name on an experience, from the Coaching Café to The Block Party.
The Venue
Renaissance Dallas Addison Hotel 15201 Dallas ParkwayAddison, TX 75001
- About 18 miles from Dallas Fort Worth International (DFW) and 11 miles from Dallas Love Field (DAL).
- Discounted room block details are coming soon.
Come Back With a Plan and a Number
Join 400 attendees from the channel sales and channel marketing community in Addison, April 13–15, 2027.
Presented by the Channel Marketing Association and the Channel Sales Association. Program and schedule subject to change.