2026 Sponsorship Opportunities

Go Beyond Exposure. Build Influence.

The CMA is where the channel’s top marketers connect, learn, and grow.


Partner with us to put your brand at the center of the conversations shaping the future.

What Our Sponsors Say

"The CMA Summit connects us with the exact right people in the channel making marketing decisions. We definitely found our people here."

Khali Henderson, Chief Content Officer, BuzzTheory

"What’s different about CMA Summit is the size and the format—it’s intimate, with really focused content for a very particular audience."

Katie Merill, CEO of B-Lynk

"This is absolutely the perfect place for us—the exact demographic we serve. Everybody here is focused on partner marketing."

Kristine Stewart, Senior Partner Evangelist, Spur Reply

John Doe's Image

"Sponsoring CMA was a no-brainer. It’s the only place that’s truly 100% focused on channel marketing."

Kevin Hospodar, Head of Marketing & Demand, Mindmatrix

"We decided to sponsor CMA because it’s a great community of channel marketers in all different roles, looking for new ideas and innovative technology."

Cassandra Gholston, CEO of PartnerTap

"The first event actually that is totally dedicated for channel marketing."

Daniel Nissan, CEO of StructuredWeb

Why Sponsor CMA?

Most associations cast a wide net. We don’t.

We’re a boutique community of channel marketers—from VPs and CMOs to directors and managers—who come together to share what’s working now.


Sponsors don’t just get a logo placement. You get access to the people shaping budgets, programs, and buying decisions across the channel.



800+

Active members & growing

14,000+

Email Reach

73%

are decision makers (director-level and above)

High-Impact Sponsorship Opportunities

Become a Sponsor

Quarterly Online Programming

Keep your brand in front of the community year-round:

01

Tool Talk Sessions

Demo your tool or service, replay hosted for 6 months

02

Webinars

Deliver practical, high-value content

03

Roundtables

Facilitate peer-to-peer discussions

04

Channel Innovator Series

A 5-episode LinkedIn Live showcase for bold ideas

Sponsorship Plans

We’ve made it simple to align your sponsorship with your goals:

Digital Presence

Own the conversation in virtual summits, webinars, and online series

In-Person Impact

Stand out at the Marketing Summit and regional meetups

Custom Mix

Combine elements to create the perfect package

No matter your choice, you’ll walk away with brand authority, pipeline opportunities, and long-term relationships.

Become a Sponsor

Who You’ll Reach

CMA members represent some of the most recognized names in the industry:


This is not about volume—it’s about quality conversations with high-value buyers and influencers.

Ready to Build Bigger?

The Channel Marketing Association is committed to making your sponsorship count. Let’s create a plan that delivers measurable impact.

Become a Sponsor