Riverton, UT — March 9, 2026 — The Channel Marketing Association (CMA) today announced a powerhouse keynote lineup for its third annual CMA Marketing Summit 2026, March 24-26, at the Westin Oaks Galleria in Houston.

The keynote program will feature ConnectWise’s Peter Kujawa, one of the technology industry’s most trusted voices on partner performance; three of the industry’s top channel analysts —Forrester’s Maria Chien, Omdia’s Lisa Lawson and Futurum Group’s Tiffani Bova; and a CMO Power Session with LogicMonitor’s Brooke Cunningham and Fusion Connect’s John Nee.

“AI, platform economics, and changing partner expectations are reshaping the channel in real time,” said Kathryn Rose, Co-Founder of the Channel Marketing Association. “The 2026 CMA Marketing Summit is about equipping both established leaders and rising talent with clear direction on how ecosystem growth is evolving — and how to lead through that change.”

Kujawa Kicks Off CMA Summit with Research on What Matters to Partners

Peter Kujawa, Executive Vice President of IT Nation & Service Leadership at ConnectWise, will open CMA Marketing Summit 2026 by answering a simple but critical question: What really matters to partners right now? Backed by fresh research and peer intelligence, his keynote will spotlight where partners are investing, what’s holding them back, and what they expect from vendors in a growth-focused partnership.

Leading Analysts Redefine Channel Marketing for 2026

CMA’s Kathryn Rose will moderate an All-Star Analyst Panel featuring Chien, Lawson, and Bova — three of the most respected voices tracking the evolution of channel marketing, partner ecosystems, monetization models, and AI-driven transformation. Together, they will explore the structural shifts reshaping the profession — from evolving partner motions and modern measurement frameworks to platform influence and ecosystem economics — helping leaders at every stage of their careers distinguish durable strategy from short-term noise.

CMO Power Session Brings the Executive Perspective

The keynote program continues with a CMO Power Session featuring Brooke Cunningham, CMO of LogicMonitor, and John Nee, CMO of Fusion Connect. In this candid discussion, these experts will share how enterprise marketing leaders are redefining expectations for channel marketing performance — from revenue accountability and executive alignment to measurable business outcomes.

Summit Agenda Empowers Channel Marketers at Every Level

The CMA Marketing Summit 2026 is structured to provide both strategic vision and practical application. General sessions will address ecosystem-led growth strategies, AI’s impact on partner engagement, executive alignment, modern performance measurement and the evolving economics of platform and marketplace ecosystems.

The event features three focused tracks:

·      Track A: Strategy & Leadership — Organizational design, influence, and leading modern partner marketing teams

·      Track B: Ecosystems & Platforms — Alliance strategy, marketplace dynamics, and platform-driven growth models redefining the indirect route to market

·      Track C: Execution Lab — Applied sessions designed to translate strategy into measurable partner activation and performance

“By bringing CMOs, analysts and research-backed insights into the conversation, we’re reinforcing our commitment to elevating channel marketing from a functional discipline to a strategic growth driver,” said CMA Co-Founder Amy Bailey. “When the full community comes together — from executives to rising leaders — we raise expectations, strengthen skills, and move the profession forward.”

To register for the CMA Marketing Summit or view the complete agenda, visit:
https://www.channelmarketingassociation.com/marketing-summit-2026

About Channel Marketing Association

The Channel Marketing Association (CMA) is a professional organization dedicated to advancing channel marketing excellence in the IT and telecom industries. Founded by channel marketers for channel marketers, CMA fosters a collaborative community focused on sharing best practices, resources, and education to elevate the impact of channel marketing. Through industry recognition programs, exclusive events, and professional development initiatives, CMA empowers marketers to drive innovation, build stronger partnerships, and accelerate business growth. To join or learn more, visit www.channelmarketingassociation.com.

Media Contacts:

Kathryn Rose

Co-Founder

Channel Marketing Association

kathryn@channelmarketingassociation.com

 
Khali Henderson

Senior Partner

BuzzTheory (for CMA)

480.848.6726

khenderson@buzztheory.com