Channel Marketing Association Channel Sales Association
Presented by the Channel Marketing Association & Channel Sales Association

Channel Leader Summit EMEA

Where EMEA's channel leaders connect, learn, and grow.

One evening, one full day, and only 100 seats in London.

The summit space at Informa TechTarget, with rows of chairs facing a stage under a glass roof and London skyline views
The summit space at Informa TechTarget
  • November 11–12, 2026 Wednesday reception, Thursday summit
  • Informa TechTarget 240 Blackfriars Road, London
  • Only 100 seats Channel marketing and sales leaders

The Channel Is Changing Fast

The channel is changing faster than the plans we're writing for it. Marketplaces and co-sell are moving from the edges to the center, and AI is rewriting how buyers find us.

~70% of global IT spend now runs through partners
~50% of B2B tech buyers begin their research with AI
100 seats for channel leaders across EMEA
“Nobody has this entirely worked out yet. That's rather the point.”

Two Days in London

Start with an evening of drinks and dinner, then spend a full day on the questions that matter most to channel teams right now.

Wednesday, November 11, 6:00–8:00 PM

Opening Reception

Bankside Hotel, Autograph Collection
2 Blackfriars Road, London SE1 9JU

Drinks, dinner, and networking. Meet the people you'll spend the next day with, and have some fun doing it.

Thursday, November 12, 8:30 AM–7:40 PM

Summit Day

Informa TechTarget, 240 Blackfriars Road
  • A clear view of where partner GTM is heading, with analysts on the now and the next
  • Case studies and practical takeaways from people doing the job
  • An honest read on AI in the channel, minus the theater
  • Incentive programs that actually drive partner participation
  • Power Circles: small groups, and you choose the topics
  • One-on-one coaching with people who've been there
  • Awards and drinks to finish

Your ticket includes the opening reception. See the full Thursday agenda

Thursday Agenda

Thursday, November 12, at Informa TechTarget. All sessions are in the main room unless noted.

Morning

  1. Breakfast & Registration Barista coffee bar sponsored by Introw
  2. Welcome & General Session Hosted by Amy Bailey and Kathryn Rose
  3. Analyst Session: Harvey Nash Digital Leadership Report With Matt Holmes, Managing Director, Harvey Nash UK&I, and Ashton Arnold, Director of Client Services, Harvey Nash
  4. The Modern Partner Go-to-Market Journey Panel moderated by Russ Powell, Sharper B2B Marketing. With Margaret Adam, SAP; Laura Garrido, Mimecast; and Justine Adams, Sherweb
  5. Break
  6. Case Study Spotlight: 360insights Sponsor case study
  7. AI in Channel Marketing: From Experimentation to Execution Panel moderated by Mike Cotton, Impartner. With James Stacey, Red Hat, and Sofia Dahlqvist, Axonius

Afternoon & Evening

  1. Lunch & Expo Tables Lunch sponsored by Macro. Visit sponsor tables over lunch.
  2. Trust & Scale: Why Partner Programs Are Critical to Owning the New Customer Journey Why partner programs build the credibility and reach today’s buyers expect, and how to turn partner engagement into pipeline. With Paul Stringer and Christina Thompson, Studio by Informa TechTarget
  3. Incentive Programs That Drive Partner Participation Panel moderated by Julian Ward, Structured. With Rachida Izri, AVEVA; Ana Carolina Cardoso, Schneider Electric; and Tatianna Ruggiero, Paessler
  4. Waking Up Stalled and Inactive Partners Panel. With Kim Ceseña, Contentful; Daria Polukanina, GitLab; and Vijay Mistry, Zscaler
  5. Break
  6. The Future Channel Leader Panel moderated by Simon Van Den Hende, Introw. With Dion Smith, Siemens; Anna Becker, Sophos; and Celine Astre, Proofpoint
  7. Closing: Local Chapters & Intro to Power Circles and Coaching Café With Ana Carolina Cardoso, Schneider Electric; Daria Polukanina, GitLab; and Tatianna Ruggiero, Paessler
  8. Power Circles & Coaching Café Breakout rooms
  9. Awards & Reception Until 7:40 PM

All times are local London time (GMT). More speakers to be announced. Agenda subject to change.

Featured Speakers

Channel leaders from across EMEA and beyond, plus the moderators and sponsor presenters leading each session. More speakers to be announced.

Amy Bailey

Co-founder

Channel Marketing Association

Host · Welcome & General Session

LinkedIn

Kathryn Rose

Co-founder

Channel Marketing Association

Host · Welcome & General Session

LinkedIn

Ana Carolina Cardoso

Global Channel Programs & Sustainability Director

Schneider Electric

Incentive Programs That Drive Partner Participation · Closing: Local Chapters & Intro to Power Circles

LinkedIn

Anna Becker

Director, Channel Marketing EMEA

Sophos

The Future Channel Leader

LinkedIn

Ashton Arnold

Director of Client Services

Harvey Nash

Analyst Session: Harvey Nash Digital Leadership Report

Celine Astre

Senior Director, Partner Marketing EMEA

Proofpoint

The Future Channel Leader

LinkedIn

Christina Thompson

GM, Studio by Informa TechTarget

Informa TechTarget

Trust & Scale: Why Partner Programs Are Critical to Owning the New Customer Journey

LinkedIn

Daria Polukanina

Senior Partner Marketing Manager

GitLab

Waking Up Stalled and Inactive Partners · Closing: Local Chapters & Intro to Power Circles

LinkedIn

Dion Smith

EVP, Siemens Partner Ecosystem

Siemens

The Future Channel Leader

LinkedIn

James Stacey

Principal Program Marketing Manager

Red Hat

AI in Channel Marketing: From Experimentation to Execution

LinkedIn

Julian Ward

Structured

Moderator · Incentive Programs That Drive Partner Participation

LinkedIn

Justine Adams

Head of Global GTM Strategy & Brand

Sherweb

The Modern Partner Go-to-Market Journey

LinkedIn

Kim Ceseña

Global Head of Partner Enablement & Partner Success

Contentful

Waking Up Stalled and Inactive Partners

LinkedIn

Laura Garrido

VP, Integrated Marketing, Field & Partner

Mimecast

The Modern Partner Go-to-Market Journey

LinkedIn

Margaret Adam

SVP, Global Partner Marketing

SAP

The Modern Partner Go-to-Market Journey

LinkedIn

Matt Holmes

Managing Director, Harvey Nash UK&I

Harvey Nash

Analyst Session: Harvey Nash Digital Leadership Report

Mike Cotton

Impartner

Moderator · AI in Channel Marketing: From Experimentation to Execution

LinkedIn

Paul Stringer

Strategy Director, Studio by Informa TechTarget

Informa TechTarget

Trust & Scale: Why Partner Programs Are Critical to Owning the New Customer Journey

Rachida Izri

Partner Ecosystem Marketing Director, EMEA

AVEVA

Incentive Programs That Drive Partner Participation

LinkedIn

Russ Powell

Founder & Managing Director

Sharper B2B Marketing

Moderator · The Modern Partner Go-to-Market Journey

LinkedIn

Simon Van Den Hende

Co-Founder and CPO

Introw

Moderator · The Future Channel Leader

LinkedIn

Sofia Dahlqvist

International Partner Marketing Leader

Axonius

AI in Channel Marketing: From Experimentation to Execution

LinkedIn

Tatianna Ruggiero

Director, Global Channel Marketing

Paessler

Incentive Programs That Drive Partner Participation · Closing: Local Chapters & Intro to Power Circles

LinkedIn

Vijay Mistry

Director, EMEA Partner Marketing

Zscaler

Waking Up Stalled and Inactive Partners

LinkedIn

Two Associations, One Room

Channel Leader Summit EMEA brings together the communities of the Channel Marketing Association and the Channel Sales Association.

Channel Marketing Association
1,200+ global members

A boutique community for channel marketers to connect, share best practices, and grow.

  • CMO/VP 42%
  • Director 31%
  • Manager 14%
Channel Sales Association
900+ global members

Home to mid- and upper-level channel sellers who share best practices and co-sell together.

  • Manager 24%
  • CAM/PAM 23%
  • Individual contributor 21%
  • Director 18%
  • Senior VP+ 14%

You'll Be in Good Company

Our members come from some of the most recognized names in the channel.

F5 Dell Technologies Microsoft AWS Google Cloudflare Fortinet CrowdStrike ServiceNow Schneider Electric Red Hat SAS Okta Zscaler Datadog Netskope Wiz Verizon RingCentral Five9

The Venue

Informa TechTarget 240 Blackfriars Road
London SE1 8BF, UK
  • A short walk from Southwark and Blackfriars stations.
  • The opening reception is at the Bankside Hotel, just 0.2 miles away, a 4-minute walk.
The glass tower at 240 Blackfriars Road
240 Blackfriars Road
The Informa reception desk in the lobby
Attendees listening to a presentation under the glass roof

Only 100 Seats. Book Early.

Join channel marketing and sales leaders in London, November 11–12, 2026.

Presented by the Channel Marketing Association and the Channel Sales Association. Program and schedule subject to change. Refunds are available up to 7 days before the event.