Virtual Success Summit
Two days, two tracks, and one channel. Live on Zoom Events for channel marketing and channel sales.
For the first time, channel marketers and channel sellers share one virtual stage. Registration opens soon, so join the waitlist to be first in.
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December 2–3, 2026 Wednesday–Thursday
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Live on Zoom Events Join from anywhere, with replays after
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20+ sessions Across joint, marketing, and sales tracks
Built for Both Sides of the Channel
Channel marketing and channel sales chase the same number, yet they rarely learn in the same room. This year, the CMA and CSA communities come together for two days of practical, no-fluff sessions on what's working now.
Start the day together with analysts and original research. Then pick your track, or move between them, and finish with live coaching and small-group conversations.
Same partners. Same number. Now, the same summit.
Four Ways to Take Part
Every session is built for working channel teams, with practical examples and frameworks you can use on Monday.
Joint Sessions
Analyst keynotes, original research, and the topics both teams share, from internal buy-in to partner tech adoption.
Marketing Track
AI that runs partner campaigns, lean-team playbooks, executive events, and MDF you can defend.
Sales Track
Partnerships that produce deals, predictable channel sales orgs, AI-ready partners, and reviving stalled partners.
Live & Interactive
A dedicated hour of drop-in coaching in the Coaching Café on Day 1, and facilitated Power Circles on Day 2.
The Questions We'll Tackle
The agenda is shaped by what channel leaders are talking about right now.
What can AI actually run, end to end?
Moving past AI-written emails to AI that handles segmentation, activation, MDF, and reporting.
Why don't partnerships produce deals?
Rules of engagement, co-selling cadence, and proof points that turn announcements into pipeline.
How do buyers find you when they ask AI first?
What vendors and partners need to change to show up in AI-generated answers.
How do you prove partner ROI before 2027 budgets lock?
Measuring MDF and co-marketing on pipeline and outcomes, not activity.
How do you get partners to actually use your tech?
Onboarding, less friction, and a partner experience people come back to.
What do partners wish vendors knew?
Partners tell vendor sales and marketing teams what they need in 2027, and what to stop doing.
Agenda at a Glance
All times are Eastern, with Paris times below. Speakers will be announced soon.
Day 1
Wednesday, December 2Meet both communities, the two tracks, and how to get the most from the two days.
Where channels, partnerships, and ecosystems are heading next.
Headline findings from original CMA research, and what they mean for sales and marketing.
Real examples of AI handling segmentation, campaign activation, MDF requests, and reporting, plus what went wrong.
What separates partnerships that close deals from logo swaps: rules of engagement, co-selling cadence, and a 90-day proof point.
How always-on, AI-driven programs change planning, content, and the partner experience.
Diagnose whether a stalled channel team has a people, process, or leadership problem.
How to prioritize, build frameworks, and prove value when you’re starting from scratch or understaffed.
Enabling partner sellers for AI-era solutions: training that sticks, readiness vs. certification, and what to automate.
A playbook for winning over direct sales, product, and marketing colleagues who resist bringing partners in.
How the best programs onboard partners, cut friction, fit into the tools partners already use, and measure engagement.
A recap of both tracks and a preview of Day 2.
A dedicated hour of live, drop-in coaching with channel coaches. Until 5:00 PM ET.
Day 2
Thursday, December 3Framing for the day ahead.
New research on what’s changing for channel sales and marketing.
How vendors and partners show up in AI-generated answers, and what sales and marketing each need to change.
Partners share what they need from vendor sales and marketing teams in 2027, and what to stop doing.
What marketing needs from sales so partner programs land.
What channel sales needs from marketing: enablement, MDF, and content partners actually use.
The curation, format, and facilitation choices that turn executive partner events into relationships and pipeline.
Building joint offers with complementary partners and taking them to market together.
Measure MDF and co-marketing on pipeline and outcomes, not activity.
Recruit better-fit partners, onboard them to a first deal, and wake up the ones who stalled.
A facilitated small-group discussion for channel marketers. Topic coming soon.
A facilitated small-group discussion for channel sellers. Topic coming soon.
Fresh research to close the summit, presented live.
How to catch the replays, and what’s coming next from CMA and CSA.
Agenda subject to change.
Who Should Attend
Anyone who builds, sells through, or markets with partners.
Channel & partner marketers
From teams of one to global programs.
Channel sales leaders
CAMs, PAMs, channel chiefs, and the reps who work with them.
Alliance & ecosystem leaders
Anyone building joint offers and co-sell motions.
Partners
MSPs, resellers, distributors, and advisors who work with vendors.
Two Communities, One Summit
The Virtual Success Summit is presented by the Channel Marketing Association and the Channel Sales Association.
A boutique community for channel marketers to connect, share best practices, and grow.
Home to mid- and upper-level channel sellers who share best practices and co-sell together.
You'll Be in Good Company
Our members come from some of the most recognized names in the channel.
Be First to Know
Join the waitlist and we’ll let you know the moment registration opens for December 2–3.
Presented by the Channel Marketing Association and the Channel Sales Association. Program and schedule subject to change.