Channel Marketing Association Channel Sales Association
Presenting the 2026 CMA + CSA Channel Success Virtual Summit

Channel Success Virtual Summit

Two days, two tracks, and one channel. On Zoom Events for channel marketing and channel sales.

For the first time, channel marketers and channel sellers share one virtual stage. Registration is now open on Zoom Events.

Register Now
  • December 2–3, 2026 Wednesday–Thursday
  • On Zoom Events Join from anywhere, with replays after
  • 20+ sessions Across joint, marketing, and sales tracks

Built for Both Sides of the Channel

Channel marketing and channel sales chase the same number, yet they rarely learn in the same room. This year, the CMA and CSA communities come together for two days of practical, no-fluff sessions on what's working now.

Start each day together with analyst research. Then pick your track, or move between them, and finish with live coaching on Day 1 and live Power Circles on Day 2.

2 days December 2 and 3
2 tracks Marketing and sales, side by side
3 Analyst sessions, opening and closing the summit

Same partners. Same number. Now, the same summit.

Four Ways to Take Part

Every session is built for working channel teams, with practical examples and frameworks you can use on Monday.

Joint Sessions

Analyst keynotes, sponsor spotlights, and the topics both teams share, from internal buy-in to partner tech adoption.

Marketing Track

AI that runs partner campaigns, lean-team playbooks, executive events, and MDF you can defend.

Sales Track

Partnerships that produce deals, predictable channel sales orgs, AI-ready partners, and reviving stalled partners.

Live & Interactive

A dedicated hour of coaching in the Coaching Café on Day 1, and 20 small-group Power Circles, 10 marketing and 10 sales, on Day 2.

The Questions We'll Tackle

The agenda is shaped by what channel leaders are talking about right now.

What can AI actually run, end to end?

Moving past AI-written emails to AI that handles segmentation, activation, MDF, and reporting.

Why don't partnerships produce deals?

Rules of engagement, co-selling cadence, and proof points that turn announcements into pipeline.

How do buyers find you when they ask AI first?

What vendors and partners need to change to show up in AI-generated answers.

How do you prove partner ROI before 2027 budgets lock?

Measuring MDF and co-marketing on pipeline and outcomes, not activity.

How do you get partners to actually use your tech?

Onboarding, less friction, and a partner experience people come back to.

What do partners wish vendors knew?

Partners tell vendor sales and marketing teams what they need in 2027, and what to stop doing.

Register Now

Agenda at a Glance

All times are Eastern. More speakers to be announced.

Day 1

Wednesday, December 2
Opening & analyst keynote
Welcome & Opening Analyst Keynote

Amy Bailey and Kathryn Rose open the summit, followed by a keynote on where channels, partnerships, and ecosystems are heading next.

Hosts Amy Bailey Channel Marketing Association Kathryn Rose Channel Marketing Association
Speaker Jay McBain Omdia
Marketing track
Panel
Beyond the Copy: AI That Actually Runs Partner Campaigns

Real examples of AI handling segmentation, campaign activation, MDF requests, and reporting, plus what went wrong.

Moderator Michael Thompson Sesimi
Speakers Holly Strauss Microsoft Jessica Campas SkySwitch Kristin Heisner Commvault
Sales track
Panel
Two Logos and a Press Release: Why Partnerships Don’t Produce Deals

What separates partnerships that close deals from logo swaps: rules of engagement, co-selling cadence, and a 90-day proof point.

Moderator Kevin Linehan Crossbeam
Speakers Celestine Jahren Censys Mel Kolinski SilverSky Taylor Wiggins Axonius
Session
You Get What You Design: Building a Predictable Channel Sales Org

Diagnose whether a stalled channel team has a people, process, or leadership problem.

Speaker Matthew Koenig Nodeware
Marketing track
Panel
A Team of One (or Three): Building Partner Marketing Without a Big Budget

How to prioritize, build frameworks, and prove value when you’re starting from scratch or understaffed.

Moderator Joey Kern Spur Reply
Speakers Pooja Golechha Mekari ToniAnn D’Agostino Palo Alto Networks Nishma Badiani Wolters Kluwer
Sales track
Panel
Your Partners Aren’t AI-Ready, and It’s Not a Tech Problem

Enabling partner sellers for AI-era solutions: training that sticks, readiness vs. certification, and what to automate.

Moderator Trevor Burnett Impartner
Speakers Heather DeMartini Rapid7 Sheridan Haider Exclusive Networks Sam Sundstrom Lumen
Sponsor spotlight
Sponsor Spotlight: Mindmatrix

A 15-minute session from summit sponsor Mindmatrix.

Visit Sponsor Booths
Sponsor spotlight
Sponsor Spotlight: Structured

A 15-minute session from summit sponsor Structured.

Panel
From Portal to Habit: Designing Partner Tech Partners Love to Use

How the best programs onboard partners, cut friction, fit into the tools partners already use, and measure engagement.

Moderator Ashlyn Brewer Standing Partnership
Speakers Joy DeBolt SAS Paige Hansen HackerOne Jenn McDonald Cloudflare
Live, 1 hour
Coaching Café

A dedicated hour of live, scheduled one-on-one coaching sessions, with coaches from Ansira and Structured. Until 4:10 PM ET.

Day 2

Thursday, December 3
Opening & analyst session
Welcome to Day 2 & Analyst Research Session

New research on what’s changing for channel sales and marketing.

Hosts Amy Bailey Channel Marketing Association Kathryn Rose Channel Marketing Association
Speaker Peter Kujawa ConnectWise
Sponsor spotlight
Sponsor Spotlight: Introw

A 15-minute session from summit sponsor Introw.

Lightning panel
When the Buyer Asks AI First: Getting Your Partners Found

How vendors and partners show up in AI-generated answers, and what sales and marketing each need to change.

Moderator Khali Henderson BuzzTheory
Panel
What Partners Wish Vendors Knew

Partners share what they need from vendor sales and marketing teams in 2027, and what to stop doing.

Moderator Nicole Steele
Speakers Alexis Lucas Ingram Micro Anthony Graziano D&H Distributing Violeta Minnella Avant
Break
Marketing track
Panel
Working with Sales

What marketing needs from sales so partner programs land.

Moderator Katrina Gonzalez pharosIQ
Speakers Akilah Murrell F5 Christine Thorsen Authenticx Jessica Maria RapidScale
Sales track
Panel
Working with Marketing

What channel sales needs from marketing: enablement, MDF, and content partners actually use.

Moderator Kristin Carey eTrigue
Speakers Brittany Caito TierPoint Emily Mast Graphiant Jessica Bryar Versa Networks
Marketing track
Fireside chat
Same Goal. Different Scoreboards: Why Sales and Marketing See the Same Channel Differently

A candid conversation between a marketer and a seller on where their definitions of success differ, from events and leads to pipeline, and what changes when the two teams truly work together.

Speakers Staci Corbett OculusIT Ashley Cole AppDirect
Sales track
Session
Alliances That Scale AI Deals

Building joint offers with complementary partners and taking them to market together.

Speaker Shayoni Mukherjee Coforge
Marketing track
Panel
MDF You Can Defend: Proving Partner ROI Before 2027 Budgets Lock

Measure MDF and co-marketing on pipeline and outcomes, not activity.

Moderator Steven Kellam 360insights
Speakers Ana Carolina Cardoso Schneider Electric Diane Brode Palo Alto Networks Ashley Eikenberry ServiceNow
Sales track
Panel
Signed and Stalled: Reactivating the Partners Who Never Sold

Recruit better-fit partners, onboard them to a first deal, and wake up the ones who stalled.

Moderator Seb Tyack Pretzl
Speakers Tina Gravel Madison Beedy Kirra Rice Mate Security
Sponsor spotlight
Sponsor Spotlight: Ansira

A 15-minute session from summit sponsor Ansira.

Marketing track
Live, 1 hour
Marketing Power Circles

Ten live, sponsor-led small-group roundtables for channel marketers, each on its own topic. Pick the one that fits your challenge.

Sales track
Live, 1 hour
Sales Power Circles

Ten live, sponsor-led small-group roundtables for channel sellers, each on its own topic. Pick the one that fits your challenge.

Analyst keynote
Analyst Keynote: Informa TechTarget

Research and perspective from Informa TechTarget.

Analyst keynote
Closing Analyst Keynote

Fresh research to close the summit. The summit wraps at 5:30 PM ET.

Speaker Maria Chien Forrester

Agenda subject to change.

Register Now

Featured Speakers

Practitioners from across the channel, sharing what's working now. More speakers to be announced.

Amy Bailey

Co-founder

Channel Marketing Association

Host · Welcome & Opening Analyst Keynote

LinkedIn

Kathryn Rose

Co-founder

Channel Marketing Association

Host · Welcome & Opening Analyst Keynote

LinkedIn

Akilah Murrell

Director, Channel Marketing

F5

Working with Sales

LinkedIn

Alexis Lucas

Development Executive, Apple

Ingram Micro

What Partners Wish Vendors Knew

LinkedIn

Ana Carolina Cardoso

Global Channel Programs & Sustainability Director

Schneider Electric

MDF You Can Defend

LinkedIn

Anthony Graziano

SVP, Marketing

D&H Distributing

What Partners Wish Vendors Knew

LinkedIn

Ashley Cole

Senior Channel Manager

AppDirect

Same Goal. Different Scoreboards

LinkedIn

Ashley Eikenberry

Director, Partner Marketing, Global Partners & Channels

ServiceNow

MDF You Can Defend

LinkedIn

Brittany Caito

Channel Director

TierPoint

Working with Marketing

LinkedIn

Celestine Jahren

VP, Strategic Alliances and Channel

Censys

Two Logos and a Press Release

LinkedIn

Christine Thorsen

Channel & Partner Marketing Manager

Authenticx

Working with Sales

LinkedIn

Diane Brode

Sr. Director, Partner Marketing, NAM

Palo Alto Networks

MDF You Can Defend

LinkedIn

Emily Mast

Director of Channel Sales, Central Region

Graphiant

Working with Marketing

LinkedIn

Heather DeMartini

Global Partner Enablement Lead

Rapid7

Your Partners Aren’t AI-Ready

LinkedIn

Holly Strauss

Director of To-Partner Marketing

Microsoft

Beyond the Copy: AI That Actually Runs Partner Campaigns

LinkedIn

Jay McBain

Chief Analyst

Omdia

Welcome & Opening Analyst Keynote

LinkedIn

Jenn McDonald

Director, Americas Partner Marketing

Cloudflare

From Portal to Habit

LinkedIn

Jessica Bryar

Strategic Channel Director, TSD & TA Channel Sales

Versa Networks

Working with Marketing

LinkedIn

Jessica Campas

Director, Marketing

SkySwitch

Beyond the Copy: AI That Actually Runs Partner Campaigns

LinkedIn

Jessica Maria

CMO

RapidScale

Working with Sales

LinkedIn

Joy DeBolt

Global Partner Marketing Manager

SAS

From Portal to Habit

LinkedIn

Kirra Rice

Founding Channel Leader

Mate Security

Signed and Stalled: Reactivating the Partners Who Never Sold

LinkedIn

Kristin Heisner

Head of Partner Marketing

Commvault

Beyond the Copy: AI That Actually Runs Partner Campaigns

LinkedIn

Madison Beedy

Signed and Stalled: Reactivating the Partners Who Never Sold

LinkedIn

Maria Chien

VP, Principal Analyst, Partner Ecosystem Marketing

Forrester

Closing Analyst Keynote

LinkedIn

Matthew Koenig

VP, Channel Sales

Nodeware

You Get What You Design

LinkedIn

Mel Kolinski

Strategic Channel Manager

SilverSky

Two Logos and a Press Release

LinkedIn

Nishma Badiani

Global Partner Marketing Director

Wolters Kluwer

A Team of One (or Three)

LinkedIn

Paige Hansen

Director of Partner Operations

HackerOne

From Portal to Habit

LinkedIn

Peter Kujawa

EVP & GM, Service Leadership & IT Nation

ConnectWise

Analyst Research Session

LinkedIn

Pooja Golechha

Head of Enterprise Marketing

Mekari

A Team of One (or Three)

LinkedIn

Sam Sundstrom

Senior Director, Partner Marketing

Lumen

Your Partners Aren’t AI-Ready

LinkedIn

Shayoni Mukherjee

Global Alliance Head

Coforge

Alliances That Scale AI Deals

LinkedIn

Sheridan Haider

Exclusive Networks

Your Partners Aren’t AI-Ready

LinkedIn

Staci Corbett

Senior Director, Field Marketing and Channel Partnerships & Alliances

OculusIT

Same Goal. Different Scoreboards

LinkedIn

Taylor Wiggins

Director of Strategic Programs and Partner Marketing

Axonius

Two Logos and a Press Release

LinkedIn

Tina Gravel

Signed and Stalled: Reactivating the Partners Who Never Sold

LinkedIn

ToniAnn D’Agostino

Sr. Partner Marketing Manager

Palo Alto Networks

A Team of One (or Three)

LinkedIn

Violeta Minnella

Avant

What Partners Wish Vendors Knew

LinkedIn

Thank You to Our Sponsors

Gold Sponsors

Ansira Structured
Informa TechTarget Informa TechTarget Mindmatrix Mindmatrix

Silver Sponsors

360insights 360insights Brightspot Brightspot Crossbeam Crossbeam eTrigue eTrigue Impartner Impartner Introw Introw pharosIQ pharosIQ Pretzl Pretzl Sesimi Sesimi Spur Reply Spur Reply Standing Partnership Standing Partnership

Who Should Attend

Anyone who builds, sells through, or markets with partners.

Channel & partner marketers

From teams of one to global programs.

Channel sales leaders

CAMs, PAMs, channel chiefs, and the reps who work with them.

Alliance & ecosystem leaders

Anyone building joint offers and co-sell motions.

Partners

MSPs, resellers, distributors, and advisors who work with vendors.

Two Communities, One Summit

The Channel Success Virtual Summit is presented by the Channel Marketing Association and the Channel Sales Association.

Channel Marketing Association
1,200+ global members

A boutique community for channel marketers to connect, share best practices, and grow.

Channel Sales Association
900+ global members

Home to mid- and upper-level channel sellers who share best practices and co-sell together.

You'll Be in Good Company

Our members come from some of the most recognized names in the channel.

F5 Dell Technologies Microsoft AWS Google Cloudflare Fortinet CrowdStrike ServiceNow Schneider Electric Red Hat SAS Okta Zscaler Datadog Netskope Wiz Verizon RingCentral Five9

Save Your Seat

Join channel marketing and sales leaders from around the world on Zoom Events, December 2–3.

Register Now

Presented by the Channel Marketing Association and the Channel Sales Association. Program and schedule subject to change.