Tuesday, April 13
Break Ground
Welcome lunch, then an afternoon on the main stage built for both audiences.
- Registration opens
- Welcome lunch
- Main stage, City Hall
- Break & expo hours
- The Block Party
- Dinner on your own
April 13–15, 2027, in Addison, Texas
Global Channel Growth Summit 2027
Grow Here
Where channel marketing and sales grow the same number.
Three days. Two teams. One number to grow.
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April 13–15, 2027 Tuesday–Thursday
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Renaissance Dallas Addison Addison, Texas
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400 attendees From the channel sales and channel marketing community
See What It’s Like
A quick look at the energy, conversations, and community from past CMA summits.
One Event, One Number
For three days, channel marketing and channel sales stop operating as separate functions and start operating as one team, across a full takeover of the Renaissance Dallas Addison.
You'll share the main stage, the tables, and the plan. You'll leave with a 90-day plan and the number you're going to move.
400 attendees
From the channel sales and channel marketing community
3 days
Break Ground, Tend, and Harvest
“We grow faster because we grow next to each other.” The Grow Here promise
Break Ground, Tend, Harvest
Every day of the summit has one job. Here's the shape of the three days.
Wednesday, April 14
Tend
Main stage, Power Circles, and coaching, then breakouts all afternoon and The Parade at night.
- Main stage
- Power Circles & Coaching Café
- Lunch
- Breakout Sessions on Sales, Marketing, and Partner Tech
- Reception
- The Parade
Thursday, April 15
Harvest
Partner Tech Live, the case study showcase, and the session where you build your plan.
- Welcome
- Partner Tech Live
- Case study showcase
- A Plan & a Number
- Closing
- Closing lunch
All times Central. Agenda is subject to change; full session details are coming soon.
Book Your Room in Our Block
Stay where the summit happens. Our discounted group rate at the Renaissance Dallas Addison Hotel puts you steps from every session, meal, and evening event.
- $229 USD per night, group rate for stays April 8–18, 2027
- Book by Sunday, March 21, 2027 The group rate ends on this date, or sooner if the block sells out.
- Renaissance Dallas Addison Hotel 15201 Dallas Parkway, Addison, TX 75001
How the Work Gets Done
Less sitting and listening, more working side by side. These formats are the backbone of the three days.
Power Circles
Wednesday morning, Farmer's Market
Small-group peer roundtables with marketing and sales at the same table. Two 45-minute blocks, so you can join two conversations.
Coaching Café
Wednesday morning, The Porch
Pre-book a 30-minute, one-on-one session with a coach and bring your toughest channel problem.
Partner Tech Live
Thursday morning, City Hall
Technology partners get six to eight minutes each on one customer problem, what changed, and the number it moved. No feature lists and no live demos—just results for marketing and sales.
A Plan & a Number
Thursday morning, City Hall
The closing working session. Using everything from the three days, you'll build a 90-day plan and commit to the number you're going to move.
Two Associations, One Summit
The Global Channel Growth Summit is presented jointly by the Channel Marketing Association and the Channel Sales Association.
1,100 members
Channel Marketing Association
The community built for channel marketers to share best practices, collaborate, and grow their careers.
900 members
Channel Sales Association
The community for the channel sales leaders who build, manage, and grow partner revenue.
You'll Be in Good Company
Our members come from some of the most recognized names in the channel.
Set Up Shop at the Summit
Sponsors don't just get a booth. They get a place at the center of the summit, in front of 400 attendees from the channel sales and channel marketing community who came to build a plan.
Request the 2027 Sponsorship Prospectus for packages, add-ons, and pricing.
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Town Square expo A booth in the partner expo, where every attendee passes between sessions.
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The Estates A private room for meetings, briefings, and demos, for the full event or in three-hour blocks.
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Partner Tech Live A moderated main-stage slot to show the number your technology moved.
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Experiences Put your name on an experience, from the Coaching Café to The Block Party.
Tickets & Pricing
One ticket covers all three days, including meals, the Block Party, and The Parade.
Best value
Early Bird
$1,795
Through December 31, 2026
Save $200 when you register by year end.
Regular
$1,995
Starting January 1, 2027
Standard rate for all attendees.
CMA and CSA members save more. Members and award winners receive an exclusive discount code by email. Not a member yet? Join the community before you register.
The Venue
Renaissance Dallas Addison Hotel 15201 Dallas ParkwayAddison, TX 75001
- About 18 miles from Dallas Fort Worth International (DFW) and 11 miles from Dallas Love Field (DAL).
- Stay where the summit happens. Book in our discounted room block at the Renaissance Dallas Addison.
- $229 USD per night. The last day to book is Sunday, March 21, 2027.
Come Back With a Plan and a Number
Join 400 attendees from the channel sales and channel marketing community in Addison, April 13–15, 2027.
Presented by the Channel Marketing Association and the Channel Sales Association. Program and schedule subject to change.