SALT LAKE CITY, Utah — October 29, 2026 — The Channel Marketing Association (CMA), a professional community built by channel marketers for channel marketers, today announced the honorees of its fourth annual CMA Excellence Awards, recognizing outstanding individuals whose leadership, creativity, and contributions are advancing channel and partner marketing across the IT, telecom, and SaaS industries.

CMA Co-Founders Kathryn Rose and Amy Bailey revealed the 2026 honorees during a LinkedIn Live presentation on October 6. View the complete list of 2026 CMA Excellence Award winners on the CMA website.

The annual awards celebrate professionals at every stage of their careers, from established industry leaders and visionary marketers to rising stars and the relationship-builders who strengthen collaboration across the channel. The CMA Excellence List also recognizes outstanding professionals contributing to partner programs, demand generation, and business growth.

“We’re incredibly proud of this year’s winners and the impact they’re making for their companies and partners,” said Amy Bailey, Co-Founder of CMA. “These talented marketers are building stronger partnerships, creating demand and driving revenue. Their achievements show what channel marketing can accomplish, and we’re honored to celebrate the example they set for our profession.”

Recognizing Excellence in Collaboration

CMA also announced the finalists for its new Team Awards, recognizing outstanding collaboration and measurable impact across the channel. Team finalists include:

·      Cross-Functional Partnership Award: Boomi, Cloudera, Comcast Business and Veracode

·      Global Impact Award: Cloudflare, Microsoft and SAS

·      CMA Impact Award: Crexendo, Expel, Fusion Connect and Lenovo

·      Partner & Supplier Collaboration Award: D&H, Microsoft, NVIDIA and ServiceNow.

Finalists in the new team categories will present their initiatives live on the main stage at the Global Channel Growth Summit, hosted by CMA and the Channel Sales Association, on April 13-15, 2027, in Addison, Texas. Winners will be announced at the awards gala.

“Some of the best work in channel marketing happens when people come together across teams and organizations to accomplish something they couldn’t do alone,” said Rose. “Adding team awards was a natural evolution of our program, and this year’s finalists demonstrate why. Their achievements reflect the creativity, collaboration, and measurable impact that make channel marketing so valuable. We look forward to celebrating their accomplishments at the Global Channel Growth Summit.”

Celebrating Excellence While Giving Back

For the second consecutive year, CMA continued its “Play to Pay” charitable giving initiative in partnership with Tech4Change, a nonprofit organization supporting grassroots charities. Through the program, CMA contributes $5 for every nomination and application submitted, up to $1,500. The donation will be presented to Tech4Change during the CMA/CSA Global Channel Growth Summit in April 2027. CMA previously presented a $1,500 donation to Tech4Change in April 2026 through the inaugural initiative.

Upcoming CMA Awards Celebrations

European CMA awards honorees will be recognized in person at the CMA/CSA Channel Leader Summit EMEA, on November 11-12, 2026, in London.

North American CMA awards honorees will be celebrated at the CMA/CSA Global Channel Growth Summit, April 13-15, 2027, in Addison, Texas.

About Tech4Change

Tech4Change is a 501(c)(3) nonprofit organization composed of technology suppliers and channel partners that dedicate time and resources to aid grassroots charities across the U.S. Since its inception in 2014, Tech4Change has raised more than $2 million for local grassroots charities that are often overlooked and underfunded. Tech4Change provides game-changing donations that go directly to the cause rather than administrative costs. To donate, sponsor or volunteer, visit www.tech4change.org.

About the Channel Marketing Association

The Channel Marketing Association (CMA) is a professional organization dedicated to advancing channel marketing excellence in the IT and telecom industries. Founded by channel marketers for channel marketers, CMA fosters a collaborative community focused on sharing best practices, resources, and education to elevate the impact of channel marketing. Through industry recognition programs, exclusive events, and professional development initiatives, CMA empowers marketers to drive innovation, build stronger partnerships, and accelerate business growth. To join or learn more, visit https://www.channelmarketingassociation.com/WhyJoin.