SALT LAKE CITY, Utah — July 17, 2026 — The Channel Marketing Association (CMA), a professional community built by channel marketers for channel marketers, a professional community built by channel marketers for channel marketers, today announced the appointment of Roisin Monaghan of ServiceNow and Taylor Wiggins of Axonius to its Executive Board for the 2026-2027 term.

 

They join a group of senior channel marketing leaders who help shape CMA’s strategic direction and strengthen its impact across the profession. Monaghan and Wiggins bring extensive experience in partner marketing, ecosystem development, and go-to-market strategy that will support the association’s continued growth in research, education, certifications, events, and community programming.

 

“We are thrilled to welcome Roisin and Taylor to the CMA Executive Board,” said CMA Co-Founder Amy Bailey. “Both are accomplished leaders who understand the strategic value of channel marketing and are passionate about advancing the profession. Their experience, perspectives, and commitment to the community will be invaluable as CMA continues to grow.”

 

The appointments come as CMA prepares for another year of growth, including the launch of worldwide local chapters, new certification programs, industry research initiatives, executive forums, an EMEA Summit, and the annual CMA Marketing Summit.

 

Meet CMA’s New Executive Board Members

Roisin Monaghan is Global Partner Marketing Lead, Resellers, NVIDIA and Hyperscalers, at ServiceNow. She has more than 25 years of experience in B2B technology marketing, including 15 years at SAP, where she led global programs for ISV, GSI, reseller, and hyperscaler partners. At ServiceNow, she helps shape go-to-market strategy across the company’s strategic technology partners, including AWS, Google Cloud, Microsoft, NVIDIA, and key reseller routes to market.

 

Monaghan said she accepted the invitation to join the CMA Executive Board because its members recognize the depth and complexity of partner marketing and are committed to elevating the discipline.

 

“Partner-first go-to-market is no longer a nice-to-have; it’s how companies win in enterprise tech,” Monaghan said. “ServiceNow’s hyperscaler and NVIDIA partnerships have taught me that the best channel marketing is strategic, disciplined, and grounded in outcomes. CMA is the natural home for that conversation. I wanted to be part of shaping how we think about and advance partner marketing as a core business function, not just a support function.”

 

Taylor Wiggins is Director of Strategic Programs and Partner Marketing at Axonius, where she leads a global team and sets the strategy for the company’s partner marketing organization. Over nearly a decade in cybersecurity and SaaS, including prior leadership roles at BeyondTrust and SailPoint, she's built a reputation as an innovator who turns bold go-to-market ideas into programs that deliver real, measurable results.

 

Wiggins joined the board because she’s passionate about the community CMA has built and wants to help expand its education, peer connections, and shared resources for channel marketers.

 

“Channel marketers have historically worked in isolation, without a real community to turn to for answers,” Wiggins said. “CMA is closing that gap, and I see enormous opportunity ahead to expand that impact: more peer connection, more education, and more shared best practices, reaching channel marketers across every industry. I want to be part of building that next chapter.”

 

CMA Executive Board Continues Its Service

Monaghan and Wiggins join the continuing members of the CMA Executive Board, including:

• Anthony Graziano, Senior Vice President of Marketing, D&H Distributing
• Diane Brode, Senior Director, Partner Marketing NAM, Palo Alto Networks
• Jenn McDonald, Director, Americas Partner Marketing, Cloudflare
• Leslie Vitrano Hubright, Vice President, Global IT Channel Ecosystem, Schneider Electric
• Nicole Steele, Senior Channel Marketer
• Sam Sundstrom, Senior Director of Marketing, Lumen Technologies
• Staci Corbett, Head of Marketing, Americas, Expereo

 

CMA Thanks Founding Executive Board Members

CMA extends its heartfelt appreciation to outgoing board members, Maisa Fernandez, Director of Global Partner Marketing and Demand Strategy at ServiceNow, and Lisa Quinby, Global Director of Partner Marketing and Strategy at Vercara, a DigiCert company.

 

Fernandez and Quinby have served on the CMA Executive Board since its formation in 2024, helping establish the board’s role and guide the association through an important period of growth. Throughout their tenure, they generously shared their experience, perspectives, and time in support of CMA’s mission and community.

 

“Maisa and Lisa believed in CMA’s mission from the beginning and helped shape what the association has become,” said CMA Co-Founder Kathryn Rose. “As members of our inaugural Executive Board, they brought not only tremendous expertise, but also a genuine willingness to share, contribute, and support fellow channel marketers. We are deeply grateful for their leadership, their generosity, and the lasting impact they have made on the CMA community.”