SALT LAKE CITY, Utah — July 9, 2026 — The Channel Marketing Association (CMA), a professional community built by channel marketers for channel marketers, today announced the launch of the CMA Local Chapter Program, a global initiative designed to bring channel marketing professionals together in their local markets through networking events, peer learning and community engagement.

The CMA Local Chapter Program establishes a network of regional and local chapter leaders who will host events, foster professional connections, and serve as ambassadors for the channel marketing profession within their communities. Currently, there are 15 CMA Local Chapters, with more expected to launch in the coming months.

"We've heard consistently from CMA members that they want more opportunities to connect with peers locally," said CMA Co-Founder Amy Bailey. "The CMA Local Chapters Program allows channel marketers to build meaningful relationships, share ideas, and learn from one another in a way that complements our global community."

The CMA Local Chapters Program will support professionals across supplier, distributor, technology services distributor (TSD), consultant, agency, and partner organizations. Chapter leaders will host quarterly events, facilitate local networking opportunities, and encourage ongoing engagement within the CMA community.

"Our community has always been built on connection," said CMA Co-Founder Kathryn Rose. "CMA Local Chapters give members the opportunity to meet face-to-face, build stronger professional networks, and create lasting relationships with people who understand the unique challenges and opportunities of channel marketing."

Meet The CMA Local Chapter Leaders

CMA has engaged member volunteers to serve as chapter leaders in key markets throughout the United States and around the world. CMA Local Chapter leaders will serve as the local face of the association, helping connect channel marketers and creating opportunities for collaboration.

Among the first chapter leaders are channel marketing professionals building communities in Canada, France, and the Southwest United States:

·      Jessica Bartolacci, Director of Marketing at Cloudli Communications, leads the CMA Montreal Local Chapter, which launched in May 2026 and already serves more than 20 channel marketers from across Canada.

"Channel Marketing in Canada is still a relatively small and specialized community, but it’s growing rapidly,” said Bartolacci. “There was a clear need for a space where channel professionals could connect, share ideas, learn from one another, and build relationships. What started as a simple desire to bring people together quickly revealed something bigger: there is a genuine appetite for a stronger Channel Marketing community in Canada.”

·      Nathalie Perchard, Vice President of Marketing – Field, Channel & Events (EMEA & APAC) at Scality, leads the CMA Paris Chapter, which officially launched on July 1.

"France has an active technology ecosystem, but there wasn't a dedicated space for channel marketers to connect locally," Perchard said. "With CMA's support, I want to bring together professionals who build and grow partner ecosystems — whether they're working with distributors, VARs, MSPs, resellers or strategic alliances."

·      Tammy Dozois, Senior Partner Marketing Manager at BMC Software, leads the CMA Dallas Local Chapter, serving channel marketing professionals across the Dallas-Fort Worth area. Dozois says CMA Dallas Local Chapter cultivates

a sense of community among channel marketers.

“[The CMA Dallas Local Chapter] creates an environment where professionals can learn from one another's experiences, navigate industry challenges together, celebrate successes and build lasting relationships," Dozois said.

Additional CMA Local Chapter leaders are featured on the CMA website.

Join the CMA Conversation Locally

As part of the CMA Local Chapter Program, each region maintains a LinkedIn Page where members can stay informed about upcoming events, connect with CMA Local Chapter leaders, and engage with fellow channel marketers in their local or regional areas.

CMA members are encouraged to:

●     Follow their CMA Regional Chapter LinkedIn Page

●     Connect with CMA Local Chapter leaders

●     Attend upcoming CMA Local Chapter events

●     Share ideas, questions, and best practices

●     Invite colleagues and peers to participate

Whether you're a seasoned channel marketing executive or new to the profession, CMA Local Chapters provide an opportunity to build relationships, expand your network, and become part of a growing global community dedicated to advancing channel marketing excellence.

Interested in Starting a Chapter?

CMA is seeking passionate channel marketers to be CMA Local Chapter leaders in select markets around the world. Volunteers are supported with dedicated resources, training, marketing support and community-building tools. CMA members who are interested in leading a CMA Local Chapter can learn more and apply at:

www.channelmarketingassociation.com/local-chapters